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Browsing Department of Marketing /Procurement /Purchasing and Supply by Issue Date

Browsing Department of Marketing /Procurement /Purchasing and Supply by Issue Date

Now showing items 1-11 of 11

An investigation into knowledge management effect on performance of employees of telecommunication companies- case of MTN and Vodafon in Kumasi, Ghana

Labbo, A.I. (University of Education, Winneba, 2017)

Knowledge management have gained much prominence in recent years and is said to improve organizational performance. However, the effects of knowledge management practices on employees performance are not well known ...
Instagram influencer marketing and consumer purchase intention The mediating role of brand credibility

Adjirakor, E. (University of Education, Winneba, 2022)

Purpose: This study examined the mediating effect of branding credibility on the relationship between Instagram's influence on marketing and consumer purchase intention. Research Design/Methodology: The study employed a ...
Instagram influencer marketing and consumer purchase intention The mediating role of brand credibility

Adjirakor, E. (University of Education, Winneba, 2022)

Purpose: This study examined the mediating effect of branding credibility on the relationship between Instagram's influence on marketing and consumer purchase intention. Research Design/Methodology: The study employed a ...
Relationship marketing and customer loyalty, does information communication technology (ict) matter (a case study of Zenith Bank Ghana)

Owusu, M. A. (University of Education, Winneba, 2022)

The purpose of the study was to investigate the effect of relationship marketing (RM) on customer loyalty moderated by information communication technology (ICT). The study examines a comprehensive set of variables providing ...
An investigation into the role of electronic procurement on supply chain performance in the public sector a case study of environmental protection agency

Amakye, B. A. (University of Education, Winneba, 2023)

The study investigated the impact of electronic procurement (e-procurement) on supply chain performance in Ghana's Public Sector, with a special focus on the Environmental Protection Agency (EPA). Adopting e-procurement ...
Supply chain disruption and performance the role of information technology and supply chain managerial capability

Adjei, P. L. (University of Education, Winneba, 2023)

The dynamic and uncertain business landscape renders companies susceptible to supply chain disruptions. The complexity and dynamism of supply chains, intensified by globalization and technological progress, further ...
Sustainable procurement adoption and sustainable performance the role of isomorphic pressures

Afful, J. N. (University of Education, Winneba, 2023)

The study examined the relationship between isomorphic pressures, sustainable procurement adoption and performance of public entities in Ghana. The study used an explanatory research design and a quantitative research ...
Examining sustainable supply chain management practices and supply chain responsiveness the roles of process innovation and digitalisation in the manufacturing industry of Ghana

Dadson, E. Q. (University of Education, Winneba, 2023)

In Ghana's thriving manufacturing sector, the discussion on sustainable supply chain management (SCM) has grown rapidly, mirroring worldwide trends in the industry. However, its uptake has been relatively inconsistent ...
Examining the relationship between IT capabilities and supply chain performance the mediating role of supply chain visibility

Kodjoe, P. (University of Education, Winneba, 2023)

A growing body of scholars has stressed the importance of embracing IT capabilities concept from the perspective of a dynamic capability view that emphasizes the need to adapt and change in the face of rapidly changing ...
Examining the impact of sustainable procurement practices on organizational performance a case of Ekumfi juice factory

Gorleku, R. (University of Education, Winneba., 2023-09)

Procurement plays an important part in sustainability since policies and practices must extend beyond the borders of organizations to include their whole supply chains. Recommendations on sustainability urge procurement ...
Assessing the effects of sustainable supply chain management practices on organizational performance of manufacturing firms a study of ekumfi juice factory

Mireku, E.D (University of Education, Winneba, 2023-11)

Given the growing environmental concerns and the need for ethical corporate conduct, businesses are placing greater emphasis on sustainable procurement practices as a crucial element of their overall business strategies. ...

Browsing Department of Marketing /Procurement /Purchasing and Supply by Issue Date

Browsing Department of Marketing /Procurement /Purchasing and Supply by Issue Date

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