Abstract:
The hospitality industry is one of the fastest growing industries on the globe. The dynamics in the
industry worldwide are not the same. A lot of hospitality facilities and outlets are springing out in
the Ho metropolis. The present study therefore sought to assess public perception about male
workers in the hospitality industry. The objectives of the study were as follows: to identify the
perceptions on male workers in the hospitality industry, to examine the factors that influence
those perceptions, to find out factors that motivate males to take appointment in the hospitality
industry, to compare the responses of the educated and uneducated on the perception on male
workers in the hospitality industry and make recommendations for the study. The purpose of this
study was to identify the perceptions of the public on male employees in the Hospitality industry
and the things that motivate males to take up jobs in the hospitality industry. The research design
employed was both qualitative and quantitative (interview and survey) using semi structured
interview guide and questionnaire as the main instruments. The population for the study was all
the customers and staff in the hospitality industry in the Ho metropolis. Sample size was 200 and
the simple random sampling technique was used. The data was analysed using the soft ware
known as Statistical Package for Social Sciences (SPSS) version 22. The findings on the
demographics of the educated respondents showed that 58% were males and 42% females of
which most of them were between the ages of 41-50 years. With regards to their educational level
40% of them were Diploma/Higher National Diploma or HND holders followed by 32% of them
who either had Senior High School/Technical/Vocational (SHS/TECH/VOC) certificate. Results
showed that, males are hard working, their services are needed and that people prefer male chefs
to female chefs. It was also revealed that, culture, nature and nurture and educational level
influences people’s perceptions on male workers in the hospitality industry. Again, it showed that
working environment, passion and orientation at home motivate males to take up jobs in the
hospitality industry. The study recommends that there should be a change on the negative
perception of people on male workers in the hospitality industry because they are seemed
hardworking than their female counterparts and in most cases people prefer male chefs to female
ones. There should be career guidance and counselling to encourage more males into the
hospitality industry. A good working environment should be created in the hospitality industry
and parents should also encourage their male children at home who want to take up employment
in the hospitality industry to do so.
Description:
A DISSERTATION IN THE DEPARTMENT OF DESIGN AND TECHNOLOGY.
FACULTY OF TECHNOLOGY EDUCATION SUBMITTED TO THE SCHOOL
OF GRADUATE STUDIES, UNIVERSITY OF EDUCATION, WINNEBA IN
PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR AWARD OF THE
MASTER OF TECHNOLOGY EDUCATION OF THE UNIVERSITY OF
EDUCATION, WINNEBA, KUMASI
AUGUST, 2017