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Department of Marketing /Procurement /Purchasing and Supply

Department of Marketing /Procurement /Purchasing and Supply

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Recent Submissions

Relationship marketing and customer loyalty, does information communication technology (ict) matter (a case study of Zenith Bank Ghana)

Owusu, M. A. (University of Education, Winneba, 2022)

The purpose of the study was to investigate the effect of relationship marketing (RM) on customer loyalty moderated by information communication technology (ICT). The study examines a comprehensive set of variables providing ...
Instagram influencer marketing and consumer purchase intention The mediating role of brand credibility

Adjirakor, E. (University of Education, Winneba, 2022)

Purpose: This study examined the mediating effect of branding credibility on the relationship between Instagram's influence on marketing and consumer purchase intention. Research Design/Methodology: The study employed a ...
Instagram influencer marketing and consumer purchase intention The mediating role of brand credibility

Adjirakor, E. (University of Education, Winneba, 2022)

Purpose: This study examined the mediating effect of branding credibility on the relationship between Instagram's influence on marketing and consumer purchase intention. Research Design/Methodology: The study employed a ...
An investigation into knowledge management effect on performance of employees of telecommunication companies- case of MTN and Vodafon in Kumasi, Ghana

Labbo, A.I. (University of Education, Winneba, 2017)

Knowledge management have gained much prominence in recent years and is said to improve organizational performance. However, the effects of knowledge management practices on employees performance are not well known ...

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