UEWScholar Repository

A critical discourse analysis of the language of websites of universities in Ghana

Show simple item record

dc.contributor.author Boateng, O.D
dc.date.accessioned 2023-01-26T12:33:06Z
dc.date.available 2023-01-26T12:33:06Z
dc.date.issued 2020
dc.identifier.uri http://41.74.91.244:8080/handle/123456789/908
dc.description A thesis in the Department of English Education, Faculty of Foreign Languages Education and Communication, submitted to the School of Graduate Studies in partial fulfilment of the requirements for the award of Master of Philosophy (English Language) in the University of Education, Winneba JUNE, 2020 en_US
dc.description.abstract This study examined the language of websites of universities in Ghana and how they used language to represent themselves on their institutional websites. It relied on Fairclough‟s (1993; 1995a, 2001) approach to Critical Discourse Analysis (CDA) for its theoretical and analytical framework. Fairclough‟s approach to CDA allowed three-dimensional analysis which include textual analysis, process analysis and societal analysis. The first six premier universities in Ghana were purposively selected for this study, namely, University of Ghana, University of Cape Coast, Kwame Nkrumah University of Science and Technology, University of Education, Winneba, University for Development Studies and Valley View University. The findings revealed the following: the universities built their institutional identities through the use of both textual and visual elements; the universities expressed their power to determine what to present to viewers of the website; the language on the websites were institution centred; the universities used similar texts that serve as promotional discourse; the websites contained elements that presented the universities with peculiar African (Ghanaian) characteristics. This study concluded by making some recommendations which would enable the universities in Ghana to know how they were represented on their institutional websites in order to improve their marketing strategies especially toward their visibility on the global front, better positioning on the international ranking and the attraction of international students. en_US
dc.language.iso en en_US
dc.publisher University of Education,Winneba en_US
dc.subject Discourse analysis en_US
dc.subject Websites en_US
dc.title A critical discourse analysis of the language of websites of universities in Ghana en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UEWScholar


Browse

My Account