Effective communication and organisational practice a case study of the Wenchi educational directorate

Abstract

This work explored effective communication and organizational practice at the Wenchi Educational Directorate. Using the qualitative research approach anchored on purposive sampling method, the study used data collection tools like focus group discussion, interviews, and document analysis to establish that when employees are empowered, motivated, respected and appreciated, it makes them own the organization and therefore put in much effort to increase productivity. Drawing concepts from the Barnlund’s communication transactional model, the study concluded that the Wenchi Educational Directorate used different communication approaches to reach its publics. Feedback at the directorate is immediate because all the communication mediums and methods are employed. The study recommended that the image of teachers should be uplifted financially for them to feel valued and hence put in their best. Also, the current disciplinary measures put in place by the government in the various institutions should be revised to commit and make pupils/students responsible to avoid property destruction and future murder incidents.