Abstract:
This work explored effective communication and organizational practice at the
Wenchi Educational Directorate. Using the qualitative research approach anchored on
purposive sampling method, the study used data collection tools like focus group
discussion, interviews, and document analysis to establish that when employees are
empowered, motivated, respected and appreciated, it makes them own the
organization and therefore put in much effort to increase productivity. Drawing
concepts from the Barnlund’s communication transactional model, the study
concluded that the Wenchi Educational Directorate used different communication
approaches to reach its publics. Feedback at the directorate is immediate because all
the communication mediums and methods are employed. The study recommended
that the image of teachers should be uplifted financially for them to feel valued and
hence put in their best. Also, the current disciplinary measures put in place by the
government in the various institutions should be revised to commit and make
pupils/students responsible to avoid property destruction and future murder incidents.
Description:
A dissertation in the Department of Strategic Communications
School of Communication and Media Studies, submitted
to the School of Graduate Studies in partial fulfillment
of the requirements for the award of
Master of Arts
(Strategic Communication)
In the University of Education, Winneba