Abstract:
This study aims to examine factors affecting the usage of digital loan application
systems in the traditional banking sector. This study used the cross-sectional survey
research design with a quantitative approach of data analysis to collect data. A survey
questionnaire was the main research instrument used in this study. The two hundred and
sixty-six customers of selected banks were purposively selected for the study. Structure
equation modelling generated using LISREL was used in the analysis of the data to
answer research questions with its associated hypothesis. The findings of the study
revealed that the performance expectancy of the UTUAT model has a statistically
significant effect on customers’ behavioural intention to use the digital loan application
system. Also, Massage factors introduced by the Yale model of communication and
persuasion influence customers’ behavioural intention to use digital loan application
systems. Interestingly, the study indicated that multi-model digital literacy has a
positive significant effect on customers’ behaviours intention and usage behaviour.
However, on the contrary, online load fraud has a negative on customers’ behavioural
intentions. The findings of this study enable policymakers in banking sectors to
improve digital loan application systems and further introduce new policies to increase
its use for more borrowing to improve the banks’ profitability. Theoretical contributions
and managerial implications are also discussed in chapter five of this research.
Description:
A dissertation in the Department of Management Sciences,
School of Business, submitted to the School of
Graduate Studies, in partial fulfillment
of the requirements for the award of the degree of
Master of Business Administration
(Human Resource Management)
in the University of Education, Winneba
