Abstract:
Creativity is an essential part of organizational innovation, which drives economic
wealth. However, the emergence of the dual-career couple means that family support
has been limited and the employee has to deal with the effect of time constraint, the
strain associated with it, and the psychological effect of behaving differently at work
and home. The research was undertaken to show the effect of “work-family conflict”
on workers’ creativity with three specific objectives. To achieve this, the study used
quantitative methods to collect data from respondents. The study identified a significant
negative connection between work-family conflict and employee creativity. It was also
found that the support of family members plays a positive role in employees' ability to
balance work and family life demands and career progression. The responses received
from respondents in the study revealed that indeed employees face a lot of challenges
in the area of being creative at work because of work-family conflict issues. It is
therefore recommended that the University should consider implementing more worklife
balance friendly policies such as setting up daycare centers close to university
buildings to enable employees to focus on the work at all times. The University
community should also be restructured to accommodate flexible working hours that
will assist employees to balance their work and family life. These policies will go a long
way to facilitate the balance between work and life and consequently, help employees
to bring their creative skills to bear.
Description:
A dissertation in the Department of Management Sciences,
School of Business, submitted to the school of
Graduate Studies in partial fulfillment
of the requirements for the award of the degree of
Master of Business Administration
(Human Resource Management)
in the University of Education, Winneba
JANUARY, 2023
