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Portrayal of gender in the telenovela, saraswatichandra perspectives of viewers in Accra

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dc.contributor.author Akelala, C.
dc.date.accessioned 2024-07-22T15:57:58Z
dc.date.available 2024-07-22T15:57:58Z
dc.date.issued 2020-07
dc.identifier.uri http://41.74.91.244:8080/handle/123456789/3966
dc.description A Dissertation in the Department of Communication and Media Studies, Faculty of Foreign Languages Education and Communication, submitted to the School of Graduate Studies, in partial fulfillment Of the requirements for award of the degree in Master of Philosophy Communication and Media Studies (Communication Skills) en_US
dc.description.abstract This study seeks to highlight the various kinds of gender issues portrayed in the telenovela Saraswatichandra and the reception of these issues among viewers in Accra using qualitative content analysis. The purposive sampling technique was used to select 30 respondents. Data was collected using document analysis, interviews and focused group discussions and anchored on the gender theory as well as social constructionism theory. It probes further on how the viewership reception either contradicts or reinforces existing gender issues. The study reports gender inequality, gender stereotypes, sexual harassment and machismo as the dominant issues portrayed in the telenovela Saraswatichandra. The study offers a very detailed description of the method of data collection which, in qualitative research, demonstrates adequate validity of the analysis and the results. The study further revealed that the telenovela Saraswatichandra portrayed the following categories: viewers have been sensitized about the red flags that precede sexual harassment behavior, women mostly portrayed like sex objects and viewers have been empowered and emboldened to stand up against any form of sexual harassment and gender discrimination. The study also inclined of portraying issues such as reinforcement. The study therefore, concluded that the progressive kinds of gender issues portrayed in the telenovela, Saraswatichandra: perspectives of viewers who are predominantly women were positively empowered to be educated on the antecedents of discrimination. Finally, the portrayals of gender in the telenovela Saraswatichandra were found to mostly reinforce existing perspectives in the society. en_US
dc.language.iso en en_US
dc.publisher University of Education, Winneba. en_US
dc.subject Portrayal of gender en_US
dc.title Portrayal of gender in the telenovela, saraswatichandra perspectives of viewers in Accra en_US
dc.type Article en_US


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