Abstract:
This study investigates the use of participatory communication strategies in the 2016 CSR
projects of Kosmos-energy Ghana and Total Petroleum Ghana. The study examined the
operationalisation of CSR in these companies and investigated the use of participatory
communication strategies in CSR execution. The study was guided by the participatory
communication theory and the stakeholder theory. The approach was qualitative anchored
on a multiple case study of the purposively selected participants. Data was collected using
in-depth interviews and documents from the two companies were also used. The study
found that 2016 CSR initiative of Kosmos-energy Ghana focused on social investment and
relationship building while Total Petroleum Ghana operationalisation was empowerment of
local talent and responsibility. Further the study revealed that both the 2016 CSR of
Kosmos-energy Ghana and Total Petroleum Ghana 2016 CSR utilised the participatory
communication strategies. This research will assist organisations to understand better some
of the reasons for involving local stakeholders’ when planning, executing and evaluating
their CSR initiatives.
Description:
A dissertation in the department of Communication and Media Studies, Faculty of
Foreign Languages Education and Communication, submitted to the School of
Graduate Studies, in partial fulfilment
of the requirements for the award of the degree of
Master of Philosophy Communication and Media Studies
(Business Communication).
in the University of Education, Winneba
