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Position, structure and functions of public relations among selected professional football clubs in Ghana

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dc.contributor.author Nettey, F. N. T.
dc.date.accessioned 2024-07-19T17:15:05Z
dc.date.available 2024-07-19T17:15:05Z
dc.date.issued 2017
dc.identifier.uri http://41.74.91.244:8080/handle/123456789/3914
dc.description A THESIS IN THE DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES, FACULTY OF FOREIGN LANGUAGES, LINGUISTICS AND COMMUNICATION STUDIES, SUBMITTED TO THE SCHOOL OF GRADUATE STUDIES, UNIVERSITY OF EDUCATION, WINNEBA IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF PHILOSOPHY (BUSINESS COMMUNICATION) DEGREE. JULY, 2017 en_US
dc.description.abstract The study investigated the functions, position and structure of Public Relations in professional Ghanaian Football clubs. It essentially looked at how the football clubs defined the function and roles of Public Relations. The study was qualitative and a multiple case study design was employed for the data collection. Five clubs namely, Accra Hearts of Oak, Kumasi Asante Kotoko, Aduana Stars, Liberty Professionals and West African Football Academy (WAFA) from the Ghana Premier League were purposively sampled for the study. Data were thematically analysed from the perspective of the Excellence Theory and Relationship Management model. These theories specify how Public Relations makes organisations more effective in the organisation and management of their publics. The study found among others that Public Relations was used by management of the clubs as a tool for maintaining relationship with their publics through media relations and also their understanding of PR was limited to some few roles and functions. The study also show that the Public Relations Officers of the clubs mainly played the technician role and sometimes communication facilitator’s role based on the clubs’ understanding of PR. The study also established that the clubs used channels such as telephone calls, memos, meetings and emails for their internal communication and mass media (radio, television and newspaper) and social media as channels for external communications. The study found that the clubs managed issues and their image mostly through the mass media in order to either attract sponsors or establish and maintain good relationship with their sponsors. However, it was established that non-performance and lack of success on the pitch were hindrances to attracting sponsorship. en_US
dc.language.iso en en_US
dc.publisher University of Education, Winneba en_US
dc.subject public relations en_US
dc.subject professional football clubs en_US
dc.subject Ghana en_US
dc.title Position, structure and functions of public relations among selected professional football clubs in Ghana en_US
dc.type Thesis en_US


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