Media representations of minority groups perspectives of the Ghanaian Muslim community

Abstract

This study explored the perspectives of Ghana's Muslim community regarding their portrayal in the country's media landscape. Through in-depth interviews and focus groups with 24 participants in Accra, the research sought to understand how Muslims perceive their representation in domestic news and programming. It also examined how these depictions influence their social identity and aspirations for future coverage. The findings revealed that Muslims feel underrepresented and negatively stereotyped in Ghanaian media. Coverage often promotes misunderstanding between religious groups by emphasizing simplistic attributes. Participants believed this biased portrayal shapes how they are viewed socially and discourages participation in mainstream discussions for fear of association with stereotypes. They felt this hinders social integration and cohesion. In line with participatory communication theory, participants called for more inclusive and diverse representations of Muslims in various professional and social roles. They wanted stories that showcase the richness of Muslim life and dismantle stereotypes. Participants felt the media could play an important role in reshaping public perceptions and fostering religious understanding by featuring Muslims in different contexts beyond simplistic portrayals. The research recommended that inclusive dialogue and shared narratives are needed to build solidarity between religious communities.