Abstract:
This study examined the telenovelas that interest women and the cultivation of these
interests among female audience in BBC, a suburb of community 2 in the Tema
Municipality. Also, the study examined the characters that women identify with in
telenovelas and finally, examined why women identify themselves with these characters
in telenovelas. Purposive sampling strategy was applied to sample 20 female audience of
telenovela viewing for data collection. With the use of questionnaires, further supported
by the cultivation theory and the social cognitive theory, this study established that the
kind of telenovelas that women have so much interest in watching are those that have
themes revolving around love, romance, relationships, etc. Again, it was established that
telenovelas that have been translated into local languages (i.e with the use of voice overs)
are the ones that have become popular and majority of female viewers can identify with.
This is because the translated version of the telenovelas aids their understanding and
helps them to better appreciate the plots of the story. In characterization of telenovelas, it
was revealed that female audience recognize the role of the main characters and as such
identify with them as role models as these characters mirror their own lives on the screen.
The study also established that due to constant watching of telenovelas, women cultivate
habits and values which they imbibe into their everyday lives.
Description:
A DISSERTATION IN THE DEPARTMENT OF COMMUNICATION AND
MEDIA STUDIES, FACULTY OF FOREIGN LANGUAGES EDUCATION AND
COMMUNICATION SUBMITTED TO THE SCHOOL OF GRADUATE
STUDIES, UNIVERSITY OF EDUCATION, WINNEBA, IN PARTIAL
FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF
ARTS DEGREE IN COMMUNICATION AND MEDIA STUDIES.
(MEDIA STUDIES)
DECEMBER, 2017.