Analysis of total quality management implementation in the small and medium fashion design enterprises in production of slit and kaba in the Accra Metropolis, Ghana

Abstract

The current stud y sought to empiricall y determine the feasibilit y of implementing TQM principles and finding out its effects on the production of Slit and Kaba in small to medium garment production enterprises. The mixed method research design was used to conduct the stud y. A total of 138 participants were purposively sampled from the population of small and medium scale fashion enterprises in the Accra metropolis. Both questionnaire and interview were used as the main data collection instruments. Descriptive statistics, inferential and thematic analysis were used to analyse the quantitative and qualitative data collected. From the stud y it was discovered that TQM is fundamental to the achievement of high-qualit y products and customer satisfaction and retention and that TQM results in an increase in sales, effective customer service coupled with cost reduction and improved production practices all will inure to the benefit and prospects of the production houses and that also, firms lack qualit y culture in the industr y, lack of commitment towards the implementation of the concept into the operations of the firms in the industr y as part of the TQM implementation procedure. It was therefore recommended that awareness concerning TQM must be created among industr y pla yers about the benefits and potentials of implementing TQM in their operations and also, government should introduce a polic y to include contents on TQM as part of the curriculum of Higher Fashion Education in Ghana. There must be a persistent education and training for all workers to facilitate a shift in attitudes and working practice. Apparel manufacturing businesses in Ghana must focus their attention on satiating its clienteles b y affording qualit y garment and services.