The impact of kente weaving on the development of contemporary fashion in Ghana (casestudy of bonwire, adanwomase, sakora wonoo in Ashanti Region)

Abstract

This study was done to investigate and record the impact of kente weaving on the development of contemporary fashion in Ghana. The research is however, a case study conducted in the Bonwire, Adanwomase and Sakora Wonoo in the Ashanti Region of Ghana. The researcher employed the descriptive survey research design and the qualitative approach to collect data and analyse them. The sample was size was one hundred and forty people made up of forty master craftsmen, sixty-eight apprentices, twenty students on attachment and twelve national service persons. Questionnaire and interview methods were used as the main instruments for collecting primary data. The responses were collected, arranged in a systematic form and entered into SPSS to generate frequency counts and percentages after which the results were quantitatively analysed. The study revealed that there are available kente industries in the Ashanti Region due to the fact that it is the native cloth of the people. Half of the population also couldn’t say anything when it comes to the marketing of kente products. The study therefore recommended that, the University graduates, NGOs and Government should help weavers create E-marketing for weaver so that they could sell to the outside world and Ghanaians as well through the internet and also young kentte weavers in the three weaving towns (Bonwire, Adanwomase and Sakora Wonoo) should take interest in learning how to create new designs from the elderly weavers or NGOs, Government and other Agencies should organise courses more especially in creating new kente designs by using the older kente weavers as resource persons to teach the young kente weavers.