Promoting locally made fashion accessories in Ghana: A case in Nandom Municipal of Upper West Region

Abstract

This dissertation sought to produce fashion accessories from Bamboo stalks and ‘Baagymie’ other than the use of existing fashion accessories. The fashion trend is dynamic and as such people’s preference for a variety in accessories keep revolving. The study used structured questionnaires and interview guide to collect data in Nandom Musicality. The sample size of 60 respondents was used and purposive sampling method was employed. Promoting locally made fashion accessories in the Nandom Municipality of the Upper West Region, many avenues were concluded in new technologies design detailing approach so as to ensuring ready market for the products. The research adopted both qualitative and quantitative research in the data collection. Generally, the study concluded that the fashion accessories designers’ knowledge based in the new computer technology was very low and therefore needed further training to improve the industry in the Municipality. Various stakeholders in the local material products and production whose opinions were sought included hats, handbags, baskets as well as necklace. The researcher recommends that other researchers should try Bamboo mats as sleeping materials and as well as curtains for summer huts and drinking spots decorations with available local bamboo plants.