Abstract:
This research examined the forms of communication between teacher unions and their
members in the Sekondi-Takoradi Metropolitan Area. The study aimed at identifying
the various communication media used by the Ghana National Association of
Teachers (GNAT), and the National Association of Graduate Teachers (NAGRAT) in
interacting with their members. The researcher employed a qualitative in-depth
interviews and a purposive sampling size to collect data from four executives of the
two teacher unions that formed the subject of the study, as well as four members of
these unions in the Sekondi-Takoradi Metropolitan Area. Documents collected from
the researcher from the executives were also analysed by the researcher. The findings
were that executives of the two teacher unions used letters, circulars, memos,
telephones, face-to-face, as well as new media and communication technology to
communicate to their members. The study also revealed that executives used the
forms of communication mentioned above to disseminate timely information, ensure
efficiency in communication, create rapport with stakeholders, and also improve
image of the organisation. Members of these teacher unions who were also
interviewed expressed satisfaction with the forms of communication used to interact
with them, but also called on union executives to prioritise integrated communication
which combines both traditional and new media, and also advocated a more improved
communication with members.
Description:
A THESIS IN THE DEPARTMENT OF COMMUNICATION AND MEDIA
STUDIES, FACULTY OF LANGUAGES EDUCATION SUBMITTED TO THE
SCHOOL OF GRADUATE STUDIES, UNIVERSITY OF EDUCATION,
WINNEBA, IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR
AWARD OF THE MASTER OF PHILOSOPHY IN COMMUNICATION AND
MEDIA STUDIES (COMMUNICATION SKILLS) DEGREE