Abstract:
The advent of internet and the Social Networking Sites (SNSs) is another significant
phenomenon that is shaping social interaction. SNSs have opened the doors of
communication, allowing people from around the world to engage in identity creation
and relationship development. Several studies have sought to explain how identities
are constructed online especially on the SNSs. Through qualitative textual analysis,
interview and cyber ethnography viewed through the lens of symbolic interactionism
and the identity theory, this study probes into how celebrities (musicians, actresses
and actors) in Ghana construct their identities and further investigates into the kind of
identities celebrities construct for themselves on Facebook. The study concludes that
in order to meet the positive expectations of their followers, celebrities devise several
schemes to construct favourable identities of themselves on Facebook.
Description:
A DISSERTATION IN THE DEPARTMENT OF COMMUNICATION AND
MEDIA STUDIES, FACULTY OF LANGUAGES EDUCATION SUBMITTED
TO THE SCHOOL OF GRADUATE STUDIES, UNIVERSITY OF
EDUCATION, WINNEBA, IN PARTIAL FULFILMENT OF THE
REQUIREMENT FOR AWARD OF THE MASTER OF PHILOSOPHY
DEGREE IN COMMUNICATION AND MEDIA STUDIES (BUSINESS
COMMUNICATION).
JULY, 2015
