Abstract:
Radio and Television broadcasting and advertising have been practiced in Ghana from
1935 to date. However, there is not comprehensive documentation of its historicity in
Ghana. The study aimed at documenting historicity of Radio and Television
broadcasting and advertising in Ghana from 1935-2017, and the study area was Accra
metropolis. A qualitative-historical design called „Retrospective-Present Design‟ was
constructed for the study and a total of fourteen (14) organisations and nineteen (19)
respondents were purposively selected for the study. Unstructured interviews,
observation and document analyses were used to gather data which was analysed and
discussed thematically. The results revealed that, Radio and Television broadcasting
were introduced in the Gold Coast and Ghana in 1935 and 1965 respectively by GBC
and Sir. Anold Hodson, Mr F. A. W. Byron and Jake Otanka Obetsibe Lamptey, GBC
and Lintas advertising are the most iconic personalities and organisations in Ghana‟s
electronic broadcasting and advertising. The liberalisation of the 1992 constitution
and introduction of information communication technology in Ghana in the 1980s
have improved the quality of local broadcast and advertising. It also emerged that,
though Radio and Television advertising have impacted positively and negatively on
Ghana‟s development, many challenges continue to militate against the industry. The
study concluded that, globalisation, colonisation, international collaboration,
urbanisation, good government policies and pressure from local enterprises ushered in
electronic broadcasting and advertising in Ghana. It therefore recommends that, the
icons of electronic broadcasting and advertising in Ghana must be commemorated and
government must develop policies to curtail challenges in the industry to improve the
practice and empower students and academia to monitor trends in the industry.
Description:
A thesis in the Department of Music Education in the School of Creative Arts
Submitted to the School of Graduate Studies in partial fulfilment of
the requirement for the award of the degree of
Doctor of Philosophy
(Arts and Culture)
in the University of Education, Winneba.
AUGUST, 2018