Abstract:
The main purpose of the study was to assess culture influence on personality and appearance
management, using female teenagers in Ellembelle District of Western Region of Ghana as case
study. The researcher employed the descriptive survey. The population of the study comprised
of Ghanaian female teenagers from the ages of 13 to 25 years within Ellembelle District,
Western Region. Convenient sampling technique was used to select one hundred and twenty
(120) female teenagers for the research. Questionnaires and interviews were the main instrument
used to gather primary data for the study. Descriptive statistics in the form of percentages and
frequencies was used by the researcher in the data analysis process. The study results indicated
that culture influence and fashion affect appearance and personality for Ghanaians female
teenagers. Moreover, in Ghana individuals are now conscious of their appearance and engaged in
good dieting, regular exercise, enough sleep, weight training, good grooming and the use of
cosmetics in order to beautify their own physical appearance. The study concluded that the
majority of the respondents believe that their clothing, grooming, body shape affects the way
they think and feel. The study therefore proposed that academic institutions and other
organizations should educate young females on the significance of appropriate dressing, as their
appearance is more likely to communicate their personality traits to others. Also, it is
recommended that State Institutions such as the Ministry of Trade and Industry, the Ministry of
Tourism, Arts and Culture, and National Commission for Culture should develop and implement
policies, as well as intensify public sensitization on the ‘Wear Ghana Initiative’ and the ‘National
Everyday Wear Programme’, in order to promote the sale of Ghana-made clothing, which will in
turn create jobs, and maintain the cultural identity of Ghana.
Description:
A Dissertation in the Department of Fashion Design and Textiles, Faculty of Design,
Faculty of Vocational Education, Submitted to the School of Graduate Studies, University
of Education, Winneba in partial fulfilment of the requirements for the award of the
degree of Master of Technology Education in Fashion Design and Textiles.
AUGUST, 2020
