Interrogation of dialogic potential of university websites in Ghana

Abstract

The purpose of this paper is to examine the dialogic features of university websites in Ghana and their potential for interacting with existing students while wooing potential students. This study was executed via a content analysis of university websites in Ghana. The results of the study show that Ghanaian universities adequately utilize the dialogic principles as proposed by Kent and Taylor (1998) in designing their websites. The findings show a preponderance in use of the dialogic loop principle by the sampled institutions in Ghana. However, the results also show poor performance by the sampled institutions on return visit principle. The research paper contributes to the scarce literature on dialogic potential of websites in a developing country context.