Abstract:
The purpose of this paper is to examine the dialogic features of university websites in Ghana and their
potential for interacting with existing students while wooing potential students. This study was executed
via a content analysis of university websites in Ghana. The results of the study show that Ghanaian universities
adequately utilize the dialogic principles as proposed by Kent and Taylor (1998) in designing
their websites. The findings show a preponderance in use of the dialogic loop principle by the sampled
institutions in Ghana. However, the results also show poor performance by the sampled institutions on
return visit principle. The research paper contributes to the scarce literature on dialogic potential of
websites in a developing country context.
