Abstract:
The public relations sector of the University of Education, Winneba has embarked on
a number of public relations roles to raise the profile of the University and also forestall
any possible negative publicity. The paper outlined and discussed the role of public
relations in higher education institutions in Ghana in general and the Kumasi
campus of the University of Education, Winneba(College of Technology Education,
Kumasi ) in particular.For the purpose of this paper, the discussion focused on the
following areas of PR; media relations, publications/publicity, reputations building,
community relations, employee relations, expert communication (internal and
external communications), event management, protocol and passages as practiced in
College of Technology Education, Kumasi. Notwithstanding the achievements
chalked in the areas of media relations, event management, protocol and community
relations the PR office is not without a number of challenges
