Abstract:
It is generally believed that advertisement on the mass media influences people’s choice and intake
of fats and oils. With the food fashion in Ghana shifting to other continental dishes like fried rice,
pizza bug gars and others, there is the higher possibility of people increasing their intake in fats
and oils. This study therefore sought to investigate the views of students towards fat and oil
University of Education, Winneba http://ir.uew.edu.gh
advertisement, students’ knowledge on health implications of fat and oil consumption, examine
the frequency of fat consumption by students, and make recommendations on fat and oil
consumption on the findings. This study employed descriptive research design. The population of
this study were students and teachers of Kwaso Rural Development College. A sample size of 50
students and two teachers were used. Convenience sampling technique (a non-probability sample
approach) was used. Questionnaire was used to survey the students whilst the two teachers were
interviewed. Data was analysed using quantitative techniques like mean, standard deviation,
percentages, standard error of mean, and others. Qualitative data analysis techniques like logical
deduction and induction, and content analysis were also used.It was discovered that on average
each respondent is exposed to fats and oils advertisement for at least three times per week. The
study also revealed that television is the topmost sources of fats and oils advertisement for both
Tutors and students. The study found out that, vegetable and animal fats and oil sources are the
most advertised sources of fats and oil. The study discovered that the effect of fats and oil
advertisement on students’ fats and oil choices is moderately strong whilst it is very strong on
tutors’ fats and oil consumption. Some of the recommendations made are: The government should
regulate the activities of advertisers. Students should shield themselves from excessive exposure
to fats and oils advertisement. Students should reduce the intake of fats and oil and embark on
regular body exercise to burn fats and oil.
Description:
“A thesis in the Department of Catering and Hospitality, Faculty of Education"
Submitted to School of Graduate Studies, University of Education Winneba, Kumasi Campus in
partial fulfilment of the requirements for award of
Master of Technology (Catering and Hospitality Option)
October, 2014