Browsing Faculty of Business Education by Author "Nimako S.G."

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Extending the four-stage brand loyalty framework in African Telecoms

Hinson E.; Nimako S.G.; VanZyl H.; Chinje N.; Asiamah E. (Adonis and Abbey Publishers Ltd, 2016)

This paper aims at extending sequential loyalty model by proposing and empirically validating simultaneous and formative re-conceptualizations of the four-stage brand loyalty model within the telecommunication industry in ...
Muslim and non-Muslim consumers� perception towards introduction of Islamic banking in Ghana

Mbawuni J.; Nimako S.G. (Emerald Group Publishing Ltd., 2018)

Purpose: This study aims to examine consumer perception of introduction of Islamic banking (IB) in Ghana, which is a new and emerging form of banking in many non-Islamic countries. Design/methodology/approach: Empirical ...

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