UEWScholar Repository

Browsing by Subject "Value proposition"

Browsing by Subject "Value proposition"

Sort by: Order: Results:

  • Adasa Nkrumah K.F.; Ping L.; Gyamfi S.A.; Hossin M.A. (Association for Computing Machinery, 2018)
    Using extended UTAUTII and Structural Equation Modelling, we develop hypotheses regarding the factors influencing the behaviour of online shopping in the sub-Saharan Africa and test them on a sample of 400 online shoppers ...

Search UEWScholar


My Account