UEWScholar Repository

Browsing Faculty of Business Education by Author "Chinje N."

Browsing Faculty of Business Education by Author "Chinje N."

Sort by: Order: Results:

  • Hinson E.; Nimako S.G.; VanZyl H.; Chinje N.; Asiamah E. (Adonis and Abbey Publishers Ltd, 2016)
    This paper aims at extending sequential loyalty model by proposing and empirically validating simultaneous and formative re-conceptualizations of the four-stage brand loyalty model within the telecommunication industry in ...

Search UEWScholar


Browse

My Account