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Browsing Faculty of Business Education by Author "Asiamah E."

Browsing Faculty of Business Education by Author "Asiamah E."

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  • Hinson E.; Nimako S.G.; VanZyl H.; Chinje N.; Asiamah E. (Adonis and Abbey Publishers Ltd, 2016)
    This paper aims at extending sequential loyalty model by proposing and empirically validating simultaneous and formative re-conceptualizations of the four-stage brand loyalty model within the telecommunication industry in ...

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