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Showing 1 out of a total of 1 results for collection: Department of Management Education. (0.001 seconds)

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Modelling the antecedents and consequence of consumer switching behaviour in Ghanaian mobile telecommunication industry

Nimako, S.G. (Inderscience Enterprises Ltd., 2015)

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Author
- Nimako, S.G. (1)
Subject
- Consumer switching (1)
- Mobile number portability effects (1)
- Push-pull-mooring theory (1)
- Relationship strength (1)
- RLS (1)
- Structural equation modelling (1)
- Telecommunication service (1)
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