Department of Communication and Media Studieshttp://41.74.91.244:8080/handle/123456789/7452026-07-11T23:31:33Z2026-07-11T23:31:33ZMenstrual health literacy and communication- a case study of Builsa North MunicipalityAkum, A.A.http://41.74.91.244:8080/handle/123456789/53682026-07-07T13:46:54Z2025-09-01T00:00:00ZMenstrual health literacy and communication- a case study of Builsa North Municipality
Akum, A.A.
Menstrual health literacy is essential for women’s empowerment, their well-being, and
participation in healthcare communication. This study examined menstrual health
literacy and communication in the Builsa North Municipality, Upper East Region,
Ghana, focusing on how women access and use information, the factors that influence
their understanding, and strategies to improve menstrual health communication. The
study was guided by Sørensen et al. (2012) the Integrated Model of Health Literacy
(IMHL). Using a qualitative case study design, the data were collected from 18
participants through focus group discussions and in-depth interviews. Purposive and
snowball sampling techniques were used, and data were analysed using Braun and
Clarke’s framework of thematic analysis. The study found that women primarily rely
on informal channels, such as peers, social media, and lived experiences, to access
menstrual health information, even though these sources are sometimes incomplete or
misleading. Additionally, the study found that women experienced challenges in
accessing and using menstrual information at home, in school and at health centers.
However, the study found that women’s menstrual health communication improved
through comprehensive education, peer education, and innovative communication
tools, among other approaches. The study concludes that menstrual health literacy is
multidimensional and depends not only on knowledge acquisition but also on
supportive environments and enabling policies to thrive because knowledge alone is
not enough to empower women to communicate. The study therefore recommended
integrating comprehensive menstrual health education into school curricula,
strengthening community-based and peer-led awareness campaigns, training healthcare
providers in culturally sensitive communication, and implementing policies that
promote menstrual health literacy.
A thesis submitted to the School of Graduate Studies in
partial fulfilment of the requirement for the award of
degree of Master of Philosophy
(Development Communication)
DEPARTMENT OF DEVELOPMENT COMMUNICATION
SCHOOL OF COMMUNICATION AND MEDIA STUDIES
UNIVERSITY OF EDUCATION, WINNEBA
SEPTEMBER, 2025
2025-09-01T00:00:00ZInvestigating the social influence of gambling advertisement on basic schools-a case study of Sempe West Basic School James Town, AccraAmponsah, E.http://41.74.91.244:8080/handle/123456789/53522026-07-07T10:00:32Z2025-06-01T00:00:00ZInvestigating the social influence of gambling advertisement on basic schools-a case study of Sempe West Basic School James Town, Accra
Amponsah, E.
This study investigates the social influence of gambling advertisements on basic
school students, Sempe West Basic School, James Town-Accra. It explores how
exposure to such advertisements may influence the behaviour of these students,
potentially leading to changes that affect their academic performance. The study
employed a qualitative research approach, using interviews and focus group
discussions to gain in-depth insights into students’ perceptions, experiences, and
behavioral responses to gambling advertisements. The research approach involved
using semi-structured interviews and focus group discussions. A purposive sample of
10 students were selected for the interview while 6 students participated in the Focus
Group Discussions (FGD), comprising students from Junior High School (JHS) 1, 2,
and 3. This enabled the researcher gain different perspectives from students across
different grade levels. Data analysis involved identifying recurring patterns and key
influences of gambling ads on students' lives. The findings of the study revealed that
students are mostly exposed to gambling advertisements through television, radio and
social media. Many students reported developing curiosity about gambling, with some
even considering it as a means to acquire material wealth. There was also a noticeable
link between frequent exposure to these ads and poor academic performance. The
study concludes that advertisements on gambling have a significant social influence
on basic school students in James Town, contributing to shifts in attitudes toward
gambling. These findings highlight the urgent need to address the exposure of young
students to gambling ads, especially in vulnerable communities. Recommendations of
the study include stronger enforcement of regulations on gambling advertisements to
reduce their reach among children, media literacy and supportive environment
involving parents and teachers.
A dissertation submitted to the school of graduate studies in
partial fulfilment of the requirement for the award of
the degree of Master of Arts
(Strategic Communication)
DEPARTMENT OF STRATEGIC COMMUNICATION
SCHOOL OF COMMUNICATION AND MEDIA STUDIES
UNIVERSITY OF EDUCATION, WINNEBA
JUNE, 2025
2025-06-01T00:00:00ZInvestigating how foreign animations cultivate gender roles in Ghanaian children a case study of Mufasa the Lion KingAmaglo, E.Ahttp://41.74.91.244:8080/handle/123456789/53472026-07-07T09:39:08Z2025-06-01T00:00:00ZInvestigating how foreign animations cultivate gender roles in Ghanaian children a case study of Mufasa the Lion King
Amaglo, E.A
This study examines how foreign animations, with specific reference to Mufasa: The Lion
King, cultivates gender role among Ghanaian children. Drawing on Gender Schema Theory
and guided by three objectives, the study investigated the gender roles portrayed in the
animation, examine children’s perspectives of these roles, and explore the socialization
agents influencing both the animated content and children’s lived experiences. Adopting a
qualitative case study approach, data were collected through interviews and narrative
responses with children aged 9–12, complemented by thematic content analysis of the
animation. Findings indicate that the animation presents a combination of traditional and
evolving gender roles. Male characters are predominantly portrayed as strong leaders,
while female characters are largely associated with caregiving roles, alongside counterstereotypical
female representations that challenge conventional norms. Children’s
interpretations of these portrayals reflect both familiarity with traditional gender
expectations and aspirational views of alternative roles, illustrating a transitional gender
socialization context in Ghana. In addition, the study reveals that socialization agents such
as family, school, and peers play a significant role in shaping how children interpret and
internalize gendered messages from the animation. The study concludes that foreign
animations simultaneously reinforce and reshape gender expectations among Ghanaian
children and underscores the importance of media literacy education, parental guidance,
and support for inclusive and locally produced animations to promote equitable gender
socialization.
A thesis submitted to the School of Graduate Studies in
partial fulfilment of the requirement for the award of
degree of Master of Philosophy
(Development Communication)
DEPARTMENT OF DEVELOPMENT COMMUNICATION
SCHOOL OF COMMUNICATION AND MEDIA STUDIES
UNIVERSITY OF EDUCATION, WINNEBA
JUNE, 2025
2025-06-01T00:00:00ZCampus radio station and local communities interrogating ATL FM’s role in local community development in the Cape Coast metropolisMensah, L.http://41.74.91.244:8080/handle/123456789/52832026-06-17T11:15:17Z2025-06-01T00:00:00ZCampus radio station and local communities interrogating ATL FM’s role in local community development in the Cape Coast metropolis
Mensah, L.
This study presents an exploratory analysis of ATL FM, a campus-based radio station
at the University of Cape Coast, focusing on its role in the development of local
communities within the Cape Coast Metropolis. Guided by the Democratic Participant
Media Theory and Participatory Development Paradigm, the study employed semistructured
interviews with both the management, staff of ATL FM and community
members to gather insights into the station's role in the development of the identified
communities. In addition, the study used observation to collect data regarding
programming and other initiatives geared towards community development. Findings
of the study revealed that while ATL FM’s programming and content generation were
deemed satisfactory, there is a critical need for greater community involvement in all
stages of its programme development, from conception to production. The study
concludes by recommending that regulatory bodies, specifically the National
Communication Authority and the National Media Commission, implement
regulations mandating campus radio stations to allocate a quarter of their programmes
to address developmental issues affecting the communities within the catchment areas
of university campuses in Ghana.
A thesis presented to the Department of Journalism and Media Studies,
School of Communication and Media Studies, submitted to the School of
Graduate Studies in partial fulfilment of the requirements for the award of
the degree of Master of Philosophy (Media Studies) in the University of
Education, Winneba
2025
2025-06-01T00:00:00Z