http://41.74.91.244:8080/handle/123456789/43 2026-04-04T09:15:59Z 2026-04-04T09:15:59Z Wornyo, A.A. http://41.74.91.244:8080/handle/123456789/4857 2026-02-23T11:08:26Z 2016-01-01T00:00:00Z

English Loanwords in Ewe: A Phonological Analysis Wornyo, A.A. This paper examines the processes that words borrowed from English go through on the phonological level in their adaptation into Ewe - a Kwa language spoken in Ghana and Togo. The paper analyses the adaptation of English loanwords into Ewe at the level of phonemic adaptation, syllable structure adaptation and the adaptation of stress. In terms of phonemic adaptation, it was found out that certain sounds in the English words borrowed into Ewe are foreign to the speakers of Ewe. In the adaptation process, the speakers replace the foreign sounds with native ones which are acoustically closer to the foreign ones. The analysis reveals that two main operations: deletion and insertion are used to compel foreign syllable structures to conform to the phonotactic constraints of Ewe. For the adaptation of stress into Ewe, it was realized that stressed syllables in English are generally realized as high tones and unstressed syllables are realized as low tones. The conclusion of this study is that English phonemes are mapped onto Ewe phonetic forms but phonotactic constraints that exist in Ewe result in the processes of deletion and insertion of segments into some English words borrowed into Ewe.

2016-01-01T00:00:00Z Aggrey, N.K. http://41.74.91.244:8080/handle/123456789/2061 2026-02-23T09:59:33Z 2014-01-01T00:00:00Z

Packaging design in the marketing mix, perspectives of advertising agency managers Aggrey, N.K. The study examines the perspectives of advertising agency managers about packaging design i n t he marketing mix. P ackaging de sign i s a n i mportant c omponent of t he marketing m ix w ith p otential to contribute significantly to th e m arketing p rocess. Using the q ualitative r esearch approach, i n-depth i nterviews w ere c onducted on purposively s ampled a dvertising a gency m anagers i n G hana e specially i nvolved in creative work, and the result was subjected to thematic analysis. It was found out that packaging design contributes to the marketing process as part of product branding; it also e nhances ‘ sellability’, a nd communicates pe rtinent p roduct information a bout product to its target. The main factors considered in packaging design are the target market f or the pr oduct, a nd ne ed t o e nsure or iginality a nd i nnovation. F rom t he perspective of cr eative advertising agency m anagers, the b rand o wners m ake t he major packaging design decisions, hence, receiving a good brief from brand owners is a prerequisite for effective packaging. Meanwhile, effective packaging design must be informative a nd i nstructive. T he study c oncludes t hat packaging design is a n indispensable promotional activity in the marketing mix with strategic and functional roles. H owever, cr eating ef fective p ackaging d esign r equires a cl ose co llaboration between brand owners and their agencies. A DISSERTATION IN THE DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES, FACULTY OF LANGUAGES EDUCATION SUBMITTED TO THE SCHOOL OF GRADUATE STUDIES, UNIVERSITY OF EDUCATION, WINNEBA, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR AWARD OF THE MASTER OF ARTS DEGREE.

2014-01-01T00:00:00Z Sackey R. Asiamah A.A. Aboagye L.A.F. http://41.74.91.244:8080/handle/123456789/362 2023-06-27T10:29:35Z 2020-01-01T00:00:00Z

Newsroom representation and discrimination against female journalists in Ghana Sackey R.; Asiamah A.A.; Aboagye L.A.F. In journalism, there are still growing concerns about the ratio of men to women, even though women's presence in the newsroom have increased progressively. The issues of gender stereotyping and discrimination against women have emerged over time and still remain an issue of great concern. In view of this, using the gender theory, this chapter aims to interrogate the issues of female representation in the practice of journalism in Ghana, in terms of numbers, portrayals, and discriminations. To achieve the aim, the study employs a qualitative approach through in-drpth interviews. The study reveal that men still dominate the journalism profession in Ghana. Also women in the newsroom are portrayed on one hand as capable and hardworking and on the other hand as emotional and immoral. Furthermore, women in journalism in Ghana are discriminated against in terms of salary structure and job roles. It was also revealed that female journalists in Ghana are employing strategies like apathy and rebelliousness to deal with the negative portrayals and discrimination against them. � 2021, IGI Global. Sackey, R., University of Education, Winneba, Ghana; Asiamah, A.A., University of Education, Winneba, Ghana; Aboagye, L.A.F., University of Education, Winneba, Ghana

2020-01-01T00:00:00Z Appiah-Adjei G. http://41.74.91.244:8080/handle/123456789/364 2023-06-27T10:45:03Z 2020-01-01T00:00:00Z

Confronting freedom to inform with freedom of expression: The case of online attacks of journalists in Ghana Appiah-Adjei G. Globally, there is an increase in online attacks on journalists with gender dimensions to these attacks. Also, it is established that digital innovations have augmented free expression and the augmentation allows means for online attacks. Though evidence submits that studies on the problem of online attacks on journalists abound, there is dearth of such studies in Ghana and this chapter attempts to fill this gap. Using the feminist theory, this chapter explores the types and sources of online attacks on male and female journalists in Ghana and investigates whether an increase in free expression is a contributing factor to the problem. To achieve this aim, the study employs qualitative methods of in-depth interviews and document reviews and offers a thematic analysis of the qualitative data to understand the lived experiences of Ghanaian journalists. Findings revealed that journalists frequently experience psychological and sexist online attacks when perpetrators express their views on unfavourable coverage from the media. � 2021, IGI Global. Appiah-Adjei, G., University of Education, Winneba, Ghana

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